Multipurpose Beauty I’m Loving

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The pandemic may be over, but multipurpose beauty is here to stay! Gone are the days of hoarding a huge bag full of makeup and expired goods (and yes this is your *subtle* reminder to spring clean your makeup bag and throw out that 3-month-old mascara ASAP lol).

But in all seriousness, I love multipurpose beauty because it allows me to do more with less. If you’re not familiar with the benefits of multipurpose beauty, check out my blog post on Makeup Minimalism here.

Currently, I am loving my 5- piece multipurpose makeup set from Gee Beauty, a multigenerational beauty brand run by women! I love getting look inspiration and finding go-to makeup routines that make me feel beautiful, confident, and consistent time and time again.

Check it out…

This 5 piece set was all I needed to create this makeup look so I’m going over each item right here:

1) Prime Skin by Gee Beauty

Love, love love a primer that also doubles as a foundation. This one is such a smooth, high-quality formula with an added bonus… SPF 20 (epic I know).

This was ALL I needed to create an airbrushed look in under 2 minutes.

I wear the shade Prime Deep Get yours here


2) Prime Skin Brush

This brush takes makeup minimalism to another level. Not only is it the perfect size to throw into your bag on the go, but its kabuki shape gives you a perfect, even layer of primer/foundation every time.

I also love that it doubles as the perfect brush for applying a pop of blush! Get yours here

3) Multipurpose Color Stick

Now I seriously love this multi-purpose color stick because not only do I wear it as a blush, but I also top my lipstick with the same color and tap some over my eyelid for a quick 2-second eyeshadow. This creates a uniform look. Such a winner!

I wear shade Berrybeam Get yours here


4) Waterproof Gel Lipliner

What I love about this lip liner is not only that it glides on SO easily, but it is deeply moisturizing and also waterproof, which makes it the perfect go-to for a summer pool day.

I love my very yummy Spring shade,  S’more Get yours here



5) Ultra Matte Lipstick

Last but not least, I love switching it up with this ultra-matte lipstick! It glides super smooth and is the perfect pop of pink for my skin tone and virtually any skin tone.

Wearing shade Crushing Get yours here




And now, some wise words from a very wise woman:

Pour yourself a drink, put on some lipstick, and pull yourself together.” – Elizabeth Taylor


Until next time! Stay organically opulent,

Goldie W.



  • I love your makeup look 😍 so natural & glowing! I definitely want to try the multipurpose color stick!

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